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Rob Densen Quoted in Reuters on Role of Personal Financial Research

A fast-changing financial environment in 2010 has led to an explosion in personal finance surveys. Reuters Personal Finance editor Lauren Young recently wrote a column, Another year. Another 500 personal finance surveys, remarking on the trend. Young observed that “while some surveys are valuable, many are not.” She then went on to cite Tiller for providing “plenty of thoughtful financial research.” As Tiller CEO Rob Densen is quoted in Young’s column, “Done well — and with scrupulous attention to methodology, question bias and response size — a smart public opinion poll can play a critical role in identifying, calling attention to, and helping to understand an unrecognized or under-explored issue.” Read the full story here.

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