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Comfort Zone Camp’s Childhood Bereavement Campaign Named PRWeek Award Finalist

Comfort Zone Camp (CZC), the nation’s largest non-profit provider of bereavement camps for kids, has been named one of five finalists for 2011 Nonprofit Campaign of the Year in the prestigious PRWeek Awards. Presented annually, the PRWeek Awards are widely considered among the highest accolades in the public relations industry. The awards recognize the best corporate, nonprofit, and agency teams and the work they produce.

Developed in conjunction with Tiller, the Comfort Zone Camp campaign – entitled “Childhood Loss: The Untold Burden” -- explores the incidence and impact of losing a parent or sibling at a young age. Research generated as part of the campaign found that more than one in seven Americans lose a parent or sibling before age 20 – and that the effects of loss prove to be profound and enduring. Coverage of the CZC/Tiller campaign was featured in numerous national media outlets, including The Today Show, CNN, Wall Street Journal, and Boston Globe.

To help ease the pain of grieving families, Comfort Zone Camp launched a dedicated website – www.hellogrief.org - offering information, expertise and guidance for kids and families in grief and the friends, relatives, coworkers, counselors and others who care and want to help.

The winners will be announced on March 10, 2011 during PRWeek’s annual awards dinner and presentation in New York City.

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