Two Tiller Programs Win Bulldog Awards

The College Savings Crunch Honored as Nation's Best Media Relations Campaign in 2007 Bulldog Awards Competition

June 2007 - New York, NY - AllianceBernstein Investments' College Savings Crunch was honored as the best media relations campaign in the nation topping all other campaigns in all other categories, on all topics at the 2007 Bulldog Awards for Excellence in Media Relations & Publicity.

Sponsored by Bulldog Reporter, the awards represent the only public relations competition judged by working journalists, and recognize a program's "ability to influence public opinion through the media" as well as "creativity and originality, strategic brilliance, fast thinking, quick turnaround, and results."

Bulldog Reporter noted, "This impressive campaign, created by Tiller, LLC, highlighted the formidable challenge of parents' quests to save and invest for their children's college educations, while also positioning AllianceBernstein Investments" as a thought-leader and advocate for the college savings challenge.

In addition to "Grand Prize Winner/Best Media Campaign of the Year" honors, the AllianceBernstein program also took home four second place Silver Awards in the categories of Investment, Banking and Financial Services; Issue/Cause Advocacy; Public Service/Public Education, and Research Measurement/Consumer.

At the Forefront: SMAs was also a Bulldog Award winner, taking a Silver Award in the category of Research Measurement/Business. Sponsored by Citigroup Asset Management, now Legg Mason Investor Services, the program leveraged newly generated advisor and investor opinion polling into nationwide media coverage that helped validate the powerful case for investment in separately managed accounts, one of the industry's fastest growing investment vehicles.

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