Newest Tiller Employees' Efforts Recognized with PR Week Award

New York, NY – The PR campaign on behalf of the Society of Actuaries (SOA) that new Tiller employees Jessica Malkin and Arielle Densen worked on before joining Tiller was named PRWeek’s 2008 Corporate Branding Campaign of the Year in special ceremonies held here today at the Tavern on the Green. They worked on this initiative while at the global public relations firm of GolinHarris.

With over 800 entries, the PRWeek awards represent one of the highest accolades in the industry. Specifically, the corporate branding honor recognizes “the most outstanding use of PR in the launch of a new company or in a corporate rebranding initiative.” Entrants were judged on how their efforts created recognition beyond the brand name and how key messages resonated with the target audiences.

While at GolinHarris, Jessica and Arielle played an integral role in the development and implementation of the SOA’s Risk is Opportunity campaign that sought to revitalize the actuarial profession. Through the creation of a new brand positioning statement, tagline, and three communication platforms (economic and social change, real-world solutions for complex problems, and future leadership), the team was able to communicate the profession’s value to targeted media as well as key business leaders.

To date, the campaign has generated over 160 million media impressions including placements in the Wall Street Journal, CNN, Washington Post, Forbes, and U.S. News and World Report, among others. In addition, the team developed and led a strategic Speakers Bureau program that placed leading actuaries in front of executive audiences as well as an “Actuaries in Action” interview series that was leveraged for internal and external promotion of the profession.

Reflecting on the team’s achievement in revitalizing the profession, one judge noted that “the PR team took on a great challenge and redefined a category.”

Click here to read a full article about the award.

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