Arielle has led a number of award-winning media relations campaigns for Tiller clients such as Comfort Zone Camp, New York Life, and OppenheimerFunds.
Prior to joining the firm, Arielle worked at the leading global PR firm GolinHarris. While there she led the agency’s day-to-day media relations effort on behalf of TransUnion, a global leader in credit and information management, and worked on both branding and communication initiatives for the Society of Actuaries, the leading trade association for actuaries.
Well-versed in a range of financial topics, Arielle has worked with consumer and business media on risk management, healthcare and retirement-related stories. She is a graduate of Washington University of St. Louis.
What keeps you busy besides Tiller?
For many years, I was a volunteer wish granter with the Make-A-Wish Foundation and I am now heavily involved with lung cancer advocacy. I am also an avid sports fan, so I spend many hours watching SportsCenter and arguing about football with my brothers.
What is it about Tiller that makes you proud to do what you do?
Tiller enables me to do work that has an impact on people. Our programs focus on issues such as childhood bereavement, financial literacy, and cancer awareness, and I am so appreciative of the opportunity to do meaningful, high quality work with such a smart, capable, hard-working team.
What is your favorite book or quote?
“We make a living by what we get, but we make a life by what we give. “ – Winston Churchill
Prior to Tiller, have you ever had a job/experience that had a profound impact on you? How?
I scored 21 points in a 7th grade basketball game while being guarded by Earl “The Pearl’s” daughter. It was the highlight of my athletic career and my dad brings it up at least twice a week to strangers, which is profoundly embarrassing.
Where do you see Tiller in five years?
I believe this is a really exciting time for Tiller because we’re increasingly seeing that businesses and organizations that embody corporate citizenship and execute strong stakeholder centric programming and initiatives around their core business are the ones that separate themselves from the pack. In five years, I think socially aligned marketing and communications will no longer be seen as “value add” but instead essential to every business.