Cause Commerce® Builds Business

Cause Commerce® is designed to create powerful marketplace associations and generate strong interest in a company's products or services. These programs are long-term, aggressive and results-driven with rigorous business metrics. They are frequently cross-functional and involve many employees.

Cause Commerce® is much more active than traditional cause or affinity marketing, which seeks to improve a company's reputation and build goodwill through simple affiliation with a relevant cause or organization. Because affinity marketing is a more passive approach to enhancing business, the impact of these campaigns is often indirect and hard to measure. (Read an article excerpt describing the key differences between Tiller's approach to advocacy marketing and traditional cause marketing.)

The key components of Cause Commerce® are discovery and strategy, public opinion research, media relations and marketing communications.