Discovery and Strategy

Recognizing that every program is unique, we begin by reviewing your company's business — including brand/company positioning, sales and marketing programs, product or service applications, and customer profile — with the goal of identifying unrecognized or under-leveraged issues relevant to your market.

Working independently or with your in-house PR and marketing departments, we evaluate your company and your competitors to determine your most productive and differentiating issue. Our discovery work is the basis for a comprehensive proposal for an integrated PR/marketing strategy around the designated issue. Programs are always supported by original public opinion surveys, and often enhanced by identifying and implementing related charitable partnerships and employee communications programs.

Strategic Communications Audits
A strategic communications audit to probe external perceptions of the company and explore issues with potential market impact is an essential element of our discovery process.

Far more than quick polls, our audits are sophisticated, in-depth research exercises that engage key audiences — intermediaries, customers, even the news media — in substantive conversation about your company’s standing and prospects. As a perceived third party, Tiller readily generates valuable insights that a company would be hard pressed to elicit on its own.

Though an integral part of every Cause Commerce assignment, communications audits are also offered as a stand alone service to companies that seek a much better understanding of their markets and opportunities.